Alton Towers Resort - 2019 Campaign

Alton Towers Resort have announced that their 2019 campaign will be, 'The Power Of The Towers'. Alton Towers has stated that this is their response to the need for family escapism. 

On Alton Towers' website, they have posted a blog post which states:

"Earlier this month, we conducted a nationwide poll which shows that families, facing the uncertainty created by Brexit, will prioritise doing the things they love with the people they love in 2019. As a distraction from their worries, they'll be spending more time and money on leisure activities, like visiting theme parks, to share happy memories with their loved ones.

Here are some of the things we found:

• 73 percent of Brits say that worries and uncertainty over Brexit have drastically changed how they plan to spend both their time and money in 2019
• Three quarters (73 per cent) of Brits spend time with loved ones to distract themselves from the things they are worried about
• 64 per cent of respondents predicted they will prioritise their financial spending on quality time with loved ones in 2019
• In 2018, British adults spent an average of £90 per month on leisure activities. This is set to almost double to £163 per month in 2019, equating to a whopping £8.2 billion across the UK, up 81 per cent on 2018's £4.5 billion.

The Power of the Towers campaign is our response to this need for family escapism. It's all about reminding people why they love Alton Towers precisely because:

• It helps you escape your day to day lives
• And brings you together with the people you love
• Because nowhere else makes you feel the way a visit to Alton does
• So you leave with amazing memories and can't wait to return"